Stop buying leads and start building a business that belongs to you. Through strategic marketing, healthcare expertise, provider relationship development and proven business systems, Panel Development Partners helps independent agents build authority, attract qualified clients and create sustainable, recurring revenue. You keep what you build.
Panel Development Partners was founded by Juan Ignacio Baldrich. With more than fifteen years of experience in the health insurance industry, he has built his career at the intersection of health plans, independent insurance agencies and healthcare providers, developing a deep understanding of how each stakeholder contributes to sustainable market growth.
During his final years at Aetna, one of the nation's largest health insurance carriers, Juan worked exclusively with some of the company's highest-producing insurance agencies. His role focused on strengthening strategic relationships between agents, independent physician practices, large medical groups, provider organizations and sales leadership across multiple health plans, helping align business objectives and create long-term value for all parties involved.
Before founding and expanding his own independent agency, Juan served as Chief Provider Strategist, working directly with independent physicians, medical groups and Independent Practice Associations (IPAs). That experience provided him with a thorough understanding of fee-for-service and risk-based reimbursement models, provider panel growth, network development and the strategies that enable insurance agencies and healthcare providers to build sustainable, mutually beneficial partnerships.
He has already built the business you're trying to build. So you'll be working with someone who operates a dynamic agency, not a support department.
FMOs, IMOs and traditional insurance agencies compete on many of the same fundamentals: carrier contracts, commission levels, lead programs, production incentives, sales training and administrative support. Those resources are important, but they are no longer what separates one organization from another. They help agents increase production, but they rarely help them build a business with long-term value.
As a result, many independent agents spend every enrollment season replacing clients, purchasing more leads and rebuilding their production from the ground up. After years of hard work, they may have earned substantial commissions without creating a recognizable brand, meaningful business equity or a business that continues generating opportunities on its own.
Panel Development Partners was founded to solve that problem. We help independent agents develop businesses that become more valuable over time by combining sophisticated digital marketing, strategic relationships with healthcare providers and business systems designed to create sustainable growth. Our objective extends far beyond helping you write more policies. We help you build a business that becomes a lasting asset, one that you own, control and continue to benefit from year after year.
Our success is measured by the long-term strength of the businesses our agents build, not simply by the number of policies they sell.
We believe ownership should always be clear. Some assets belong entirely to you and stay with you. Others are part of the Panel Development Partners platform and are available to support your business while you partner with us. Transparency isn't a feature of our model, it's the foundation of it.
Our platform provides the infrastructure that supports your growth: a high-visibility digital presence, content marketing, CRM, automations, AI-assisted follow-up and reputation management systems. Building this independently would require years of work and a substantial investment.
You don't have to build the infrastructure. You use it to build your business.
Our platform consistently ranks for highly competitive insurance search terms alongside some of the industry's largest brands. Despite a Domain Authority of 17, our content competes with organizations whose Domain Authority ranges from 55 to 93.
That visibility is the result of strategy, execution and consistent publishing, not advertising. It's the infrastructure you leverage as part of Panel Development Partners.
Source: Moz, "Top Search Competitors" report for TuSeguroMedico.com, the consumer insurance brand we own and operate, captured July 6, 2026. Visibility is Moz's estimate of a domain's search visibility across the keywords these sites compete for, on a 0 to 100 scale. Domain Authority is Moz's 1 to 100 predictive score of ranking strength. Higher is better on both.
Every resource we provide represents a meaningful investment of time, expertise and capital. For that reason, we allocate those resources where they create the greatest long-term value, for both the agent and the partnership. As your business grows, so does our investment in your success.
| Level | Production | What we build for you |
|---|---|---|
| Launch | New agent | Contracting, onboarding, intensive Medicare Advantage and ACA training, mentorship and the systems you need to start selling with confidence. |
| Growth | 150+ applications/year (MAPD and/or ACA) | Everything in Launch, plus CRM access, a professional profile page, a custom URL on our network, marketing support and automated follow-up systems to help you convert and retain clients. |
| Elite | 400+ applications/year | Everything in Growth, plus local SEO, a content engine built around your personal brand, dedicated call center support, an assigned customer service representative, digital marketing campaigns and advanced personal brand development. |
| Partner | Reserved for our highest-performing agents | Everything in Elite, plus executive-level business development, priority access to our provider relationships, exclusive co-branded local marketing initiatives, strategic growth planning and first access to new opportunities designed to help you build a scalable, long-term insurance business. |
Every level also asks something of you: production, retention, compliance and showing up for the training. That keeps the program an investment for us and a real ladder for you, instead of a giveaway that helps no one.
Any agency can offer a contract. Very few can open the door to the physicians, medical groups and provider organizations your clients rely on.
Through our Allied Medical Centers program, qualified agents gain access to relationships that strengthen client retention, build local credibility and create long-term referral opportunities.
This isn't a lead program. It's a relationship strategy. It reflects our founder's experience building partnerships between high-performing insurance agents and healthcare providers, an expertise that sets Panel Development Partners apart from traditional FMOs and agencies.
Panel Development Partners is built on earned opportunity, not automatic perks. Every resource, benefit and investment is unlocked through production, client retention and active participation. That's how we ensure every investment creates value, for you and for us.
A professionally built personal brand, including a dedicated profile page, executive biography, professional photography, content published under your name, reputation management and strategic positioning that establishes you as a recognized insurance professional in your market.
Comprehensive training in Medicare Advantage, ACA certification support, referral strategies, sales systems and leadership development, led by professionals who have built and grown successful insurance agencies.
An integrated technology platform with CRM, automations, AI-assisted follow-up, renewal workflows and client retention systems designed to streamline operations, strengthen relationships and help your book of business grow year after year.
Personalized mentorship, one-on-one strategic planning and a clear path from producer to business owner. Our goal isn't simply to help you sell more policies, it's to help you build a business that becomes more valuable every year.
Panel Development Partners is built for agents who want to create long-term business value, not just write more policies. We partner with professionals who are committed to growth, ownership and building something that lasts.
This is the first step, not a commitment. Share where you are today, where you want to take your business and what you're looking to build. If we believe there's a strong fit, we'll schedule a conversation to discuss the opportunity, our platform and what success could look like together.
Yes. Your book of business is yours and it leaves with you if you leave. That is the foundation of the entire relationship and it is not the industry norm.
No. We contract agents the way an agency does, but what we actually do is develop your business. The contracting is the least interesting thing we offer.
The infrastructure we build is an investment we make in producing agents, funded by our side of your production, not a bill we hand you. We walk through the specifics on the first call.
Enough to justify what we build and it scales. New agents start with training and mentorship and the visibility investments unlock as you produce. We finalize the exact thresholds with you.
Yes. You build your own brand and your own book. We are the platform underneath you, not a boss on top of you.
That is part of the first conversation. Bring your situation and we will be straight with you about whether it is a fit.
If your goal is simply to sell more policies, there are plenty of agencies that can help you do that. If your goal is to build a business you'll own, grow and benefit from for years to come, we'd like to hear from you.
Apply today and start building something that lasts.